In a Sweater Mood

25 Jan

In a Sweater Mood

Whether it is chunky, light, distressed, patterned or striped. We got all the cutest styles you need when you are in a sweater mood. Check out all our sweater selections here.


Mint Plus Lace = Perfection

10 Jan

Mint + Lace = Perfection

The oh-so-perfect combination of two of our favorite elements: mint and lace. Click here to shop these outfits and see more mint and lace pieces!


Happy Halloween from SSB!

31 Oct


Halloween is one of Sincerely Sweet Boutique’s favorite holidays because it is a day that you can get super creative with what you wear without any restrictions. To celebrate this awesome day, we are offering our shoppers 15% off their orders. You are very welcome! Enjoy and happy shopping!

Enter promo code “BOO” at checkout. Discount applies to purchase before applicable taxes and shipping. Limit one coupon per customer, may not be combined with any other offer. Not valid on previous orders. Valid 10/22/12-11/1/12.

IOBeauty Talent Spotlight: CTF Studios Photography

29 Aug


People often inquire about who does the photography work for Sincerely Sweet Boutique. Well, today you will get to meet our talented photographers from CTF Studios. Besides the fact that they are a team of Orange County based photographers, who exactly is CTF Studios? Let’s answer that question with this month’s talent spotlight.

As much as we like to keep them to ourselves, we feel that they are not getting the acknowledgement that they deserve. The world needs to know about these great talents! Not only are these guys easy and fun to work with, they are also goofy, corky, geeky but most importantly their work is fantastic! So, without further ado, I’d like to introduce the fellas of CTF Studios, David Chang and John Dalog. Here is our exclusive interview with them:

Me: Hey you two! We want to know, how did you get into photography?
John: My son spent a great deal of time in the hospital before my wife and I were able to bring him home.  I wanted to invest in a nice camera to chronicle his homecoming.  I ended up taking a picture of him every day for 365 days once he came home.
David: Oddly enough, I went through the first 20+ years of my life without really owning a camera (this was pre-camera phone days). Then I decided to splurge on my first DSLR (Canon Rebel XT) to capture some photos for a trip to Napa Valley where I proposed to my now wife. Photography just clicked for me instantly.

Me: How long have you been a photographer?
John: 4 years.
David: I’d say about 4 or 5 years now.

Me: Did you go to school for photography or are you self taught?
John: Self taught.
David: Like many others, I’m a self-taught monkey, but John and I attend a few workshops every now and then.

Me: How would you describe your photography style?
John: I like to capture candid moments, the ones where the subject isn’t over thinking a pose, or trying to hit a pose.  Oftentimes, those images are the most striking to me.
David: I’ve always struggled with defining my own personal style. There are subjects that I prefer to photograph, but the ways I see and photograph these subjects are constantly evolving. Right now, I’d identify more with a journalistic style as I’d prefer to remain unobtrusive so I can capture the most natural photographs.

Me: What type of camera do you shoot with?
John: Nikon D700.
David: Nikon D700–love this camera and I’ll be using it until it dies.

Me: What is your favorite photography accessory aside from your camera?
John: Oh, that’s a tough one.  My wife bought a new camera strap for me last Christmas.  Best accessory for me.  The old one was just killing my neck and shoulders!
David: I love my lighting equipment and wish I could use it more often.

Me: How do you keep yourself up to date in the photography industry?
John: Ive found Google+, Twitter, Flickr, Tumblr, and Facebook to be great resources to keep in touch with my photographer friends and contacts, as well as keep up to date with all their new work, and techniques they may be working on.
David: I utilize the usual culprits in the social networking world (i.e. Flickr/Facebook/Tumblr/etc). But I also use Google+ a lot for connecting with other photographers. Although Google+ hasn’t really caught on in the mainstream, the photography community has been very active on it and embraced it. There are various Google+ circles that you can follow and instantly give yourself access to many of the best in the industry. A popular one is the “10000 Photographers around the World” circle found here:

Me: What do you think is the most important quality a photographer should have?
John: It’s important to know what you want to shoot, and how you want something to turn out.  That’s why it’s important to have a good line of communication with your clients and/or the subjects you’re shooting.  Hang loose!  And keep your mind open for whatever situation you’re shooting in.
David: The desire to improve your craft is very important. You should never be satisfied with where you are technically or artistically.

Me: Any helpful advice to people who are starting to get into  what camera would you suggest as a good starter camera?
John: Any of the entry level models from Nikon or Canon should do just fine.  Just get out there and shoot!  Even if you can’t spring for a DSLR, shoot with your point and shoot, your phone, whatever!
David: There have been so many advances in the camera world that it’s easy to find a great camera in any size whether you want something compact or a big, hulking DSLR. A good starter camera is one you’ll actually use. But if you’re dead set on picking up a DSLR–you can’t go wrong with Canon or Nikon (any model). There’s a reason why they’re so popular.

Me: What is your most interesting photography project or photographic experience?
John: Wandering the streets of Tokyo, and taking photos of everything in sight!  I wish I could just spend a month there, capturing everything!
David: A few years ago we covered an annual fundraising event for the Santa Ana Zoo. This was definitely not your typical shoot since some of our subjects were residents of the zoo, including the cutest barn owl and baby hedgehog. They didn’t take directions very well but were naturals in front of the camera.

Me: Since this is a beauty/fashion blog, I have to ask on behalf of my readers, are there any taboos for those who are being photographed? Any tips for looking more photogenic?
John: Hmm, not sure about taboos, but people often forget to just SMILE!  No duck lip faces, people!
David: Oftentimes people become nervous as soon as the camera turns to them (including me). Being relaxed goes a long way towards being photogenic. The more comfortable you feel, the better the photo will be.

Me: What type of photography do you like the most?
John: I’ve taken a liking to candid street photography as of late.
David: Frankly, my favorite subjects are foods. They’re easy to work with and you can pig out when you’re done.

Me: What can one expect when working with you??
John: Hopefully, a fun time while capturing some great images!
David: Both John and I are easy-going and prefer to work in a lax environment. This usually results in a better experience for everyone.

Me: Ok last question and a very important one. I want to know…What is the one thing you like best about working with your partner.
John: David is a brilliant photographer. I love his eagerness and confidence to shoot no matter what the situation. It inspires me to do my best, too.
David: John and I were dormmates in college and so we go back a bit. We used to compete in online games and working together came easily. Collaborating now is reminiscent of the past–instead of shooting our enemies, we’re shooting photographs.

Thanks for taking the time to interview with me boys!

You can take a look at some of the photography work by CTF Studios below. Check out CTF Studio’s website to see more of their work. Also, if you mention IOBeauty, they have kindly offered an exclusive 10% discount to IOBeauty readers on their next photo session.

I ♥ Sincerely Sweet Boutique Giveaway

15 Aug


To show appreciation for our customers, Sincerely Sweet Boutique is hosting our I ♥ Sincerely Sweet Boutique Giveaway from now until August 31, 2012. One lucky winner will receive a $50 gift certificate* to shop at our store! This giveaway is open internationally. Winner will be drawn and announced on September 1, 2012. We will have the winner announcement posted here as well. For giveaway details and rules, enter below.

*$50 store credit must be used in its entirety on one order, no remaining balance will be issued. Not valid on previous orders. No cash value. No expiration.